Media Planning Resume Template 2018s Top Format

Media Planning Resume Template 2018s Top FormatMedia Planning Resume Template - 2018s Top FormatCreate ResumeAva Taylor100 Main Street, Cityplace, CA, 91019C (555) 322-7337example-emailexample.comWork HistoryOn Air Talent/Sales WEEB Media Advisor, 04/2010 to Current Clover Media Group WEEB Radio, Pinehurst, NortCurrently serving clients in an advisory role in public relations and media placement while generating positive publicity.Clients include musicians, golf resorts, cable networks.Extremely well versed in generating positive press for non-for profit organizations.Station Manager, 08/2005 to 06/2009Responsible for all H/R activities, budgets, promotions, public relations and station visibility.Sales Manager, 08/2002 to 03/2005 CBS Radio WSCR Sportsradio Chicago, IllinoisStation Manager, 06/2000 to 07/2003 ATT Cable Champaign, IllinoisResponsible for development of brand the production of local political programming.Staff writer and account executive, 10/1985 to 09/1996 N aperville Sun Newspaper Naperville, IllinoisGenerated sports stories and wrote Sunday columnsalso traktament newspaper corporate sponsorships.Senior Account Executive, Radio Bloomington Bloomington, IllinoisEducationMaster Dec 2013 Ashford University Kent State Eastern Illinois U Clinton, Iowa.B.A Public Relations,M.AAdditional InformationAdditional Skills *I have extensive experience in the hiring process. As general manager of a five station radio group, I was responsible for hiring account executives, on air talent, financial staff. Each year I was responsible for preparing corporate budgets and overseeing monthly quotas. I also excelled at developing team chemistry and a very positive work environment. My media experience has been utilized on both a local and national level. ** NCAA Baseball official * Graduate of ATT Professional Skills Program * Naperville Chamber of Commerce Board of Directors * Established homeless shelter in Morris, Illinois * Published book authorOh, your e one of those people * United Way campaigns in various locationsCustomize ResumeMore Marketing, Advertising, and PR ResumesEntry Level Media Planning Resume TemplatesProduct Marketing Resume Templates

Why Silicon Valley CEOs always think theyre the good guy

Why Silicon Valley CEOs always think theyre the good guyWhy Silicon Valley CEOs always think theyre the good guyA charismatic tech startup founder selling his product as a unicorn, or potential billion-dollar company. Male bossescrossing the lines with their female subordinates. Venture capitalists about to give millions in funding to a company on incomplete information. An intrepid jurnalist receiving a salacious tip about a founders misconduct.We could be discussing any number of Silicon Valley scandals in recent history, but in fact, thisis the fictional world of Startup, a newly released book written by BuzzFeed News journalist Doree Shafrir. The book is a so-real-it-hurts examination of the new Gilded Age of technology that we live in.If the book reads like a behind-the-scenes documentary of the tech startup industry - and it does - its because Shafrir interviewed around a dozenfounders and VCs off the record to get the hubris and charmin these founders just right.In Startup, this worldview manifests in regular-guy-turned-millionaire Mack McAllister, the CEO of a mindfulness appwho needs to close his next round of funding before his companyruns out of money. Despite these high geschftlicherbei umgang stakes, he cannot stop himself from contacting his former flame and current employee Isabel. When you believe youre making the world a better place, like McAllister does, anyoneyou want and anything in your way can be justified.I think that there are very few people who see themselves as bad actors, and that was something that I thought was important especially with Mack. He seems himself as a force for good. Genuinely, Shafrir said.On why startups keep getting themselves into troubleAlthough her book was written before Uber CEOs Travis Kalanicks ousting, the book is prescient about the career-ending, self-defeating impulsesbuilt into the DNA of both fictional and real tech CEOs.Shafrir wrote the book as sexual harassment allegations were coming to light in the startup industry. While Shafrir was writing her novel, Ellen Pao was taking her former employer to court on gender discrimination and retaliation claims and Whitney Wolfes screenshotted texts were being used in her sexual harassment lawsuit against Tinder.These lawsuits show a toxic pattern of workplace behavior that has keptrepeating itself into the present day.I think that you have this potent and sometimes-toxic combination of people with not a lot of experience and a lot of money and this idea that theyre kind of invincible combining. When peoples power goes unchecked, it can have disastrous consequences, Shafrir said. As we saw at Uber, Susan Fowler brought her allegations to HR and they didnt do anything about them. I think all of those things are potent at startups because startups are new, theyre growing so fast and these things are kind of afterthoughts.On how technology is changing the way we communicate at workThe biggest scandal in the novel happens over an intimate Snapchat message made public through a screenshot. Its a cautionary tale into howour modern workplace communications- those one-on-one messages and private group chats- can lullus into a false sense of security. As Shafrir noted, everything is on the record, everything is permanent, I think people forget that. Chat can feel informal, but its there, its saved, people can also screenshot it. Its not private.For better or worse, social media encourages professional and personal lines to blur so you can seeyour co-workersTwitter feeds and comment on their Instagram pages at work and at home.Most people I know do nothave private Twitter accounts, they combine personal and professional on social media in the same way that they do in real life. We know our co-workers much mora intimately than we did in the past, Shafrir said. Can you imagine Don Draper on Twitter? That was just not the way people engaged with their co-workers in the past. You left them at five o clock. Maybe once in a whil e you went to dinner with your partner and their partner, but it wasnt the same as it is now.On being the lone older employee in a sea of millennialsThe perks of startup culture are satirized by the employees who feel like outsiders in it. One of the books older protagonists, 36-year-old Sabrina Blum, feels alienated by younger co-workers at her startup asking her to go to pole dancing classes together.In a startup that demands more of her personal time and enforces her happiness, Blum makes biting critiques about the startup worldswork-play balance, comparing her workplaceto a Henry Ford company You were now supposed to feel like your work was your everything where you got your paycheck, yes, but also where you got fed and where you found your social circle. Everything had started bleeding into everything else.For some of the older characters in the book, this generational differencecauses them to actsnobby towards their younger peers.Shafrirs advice for real-life older employees a t startups is to choose open-mindedness over judgment I work in an office where Im probably tenyears older than a lot of myco-workers. I feel like I learn from them and I try not to place a value judgment on their experiences ortheir world views, and I think its important to keep that in mind, and to be open-minded. But its hard. I think those of us who came ofage in an era where people in their twenties were assistants or where theres a very specific path- especially in media- it can be confusing.On the future of startupsStartup documents the pressure points in an industry that has yet to wake up to the lived realities of the most vulnerable people in it. Its a time capsule of a world where executive power goesunchecked, too often at the expense of women. Will the bookstill feelrelevant ten years down the line?When asked, Shafrir said, I obviously think a lot of the technology will change and evolve. My utopian vision is that people will pick this up and be like, oh yeah, remember when sexual harassment was such a big deal in tech? because weve moved past it and weve figured it out. That would be my dream. If not, I hope that people pick it up and are like, this is a good representation of what it was like in 2016-2017 in New York City tech.

Why every CEO can benefit from teaching their team how to negotiate

Why every CEO can benefit from teaching their gruppe how to negotiateWhy every CEO can benefit from teaching their team how to negotiateMy team negotiates absolutely everything- no exceptions.Our company rule is that you never say yes to the first offer put on the table, and you always have to get at least three to five quotes.Realistically, this is all negotiation 101, but many people simply arent used to the practice. For instance, people in production know to negotiate for a better price with manufacturers. Yet some creative departments might not be as focused on getting a better deal when working with an agency.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moraThats why every company needs to create rules around negotiation and give people a roadmap for what to do.Negotiating isnt an incredibly difficult skill to learn- it just requires practice. And you should want everyone on your team to g et better at it because it can have huge implications for your business.Heres why you cant skip on negotiating tactics and expect your company to succeedYour team has to bring in more money than the company spends.This seems pretty obvious, I know. But being profitable sets the stage for everything your team does.There are certain aspects of the business that everyone is thinking about, like top-of-the-funnel tactics for spreading brand awareness and bringing in customers. Thats all well and good, but its not the only part of your finances that will determine success.You and your team have to keep all expenses in mind- payroll, overhead, vendors- and how much youre actually paying for them. No, these arent the sexy, exciting things to consider, but theyre essential for good business management.Thats why its crucial everyone has their negotiation hat on at all times, thinking about, How much am I spending on this? Does it make sense? Would I spend this if it was coming from my own ba nk account?Its very easy for spending to spiral out of control if everyone isnt thinking that way.People will agree with your teams requests if they have the courage to ask.Its amazing what you can get just by asking. The problem is, people are often afraid to ask. But the worst thing that can happen is someone will tell you no.If you ask in a nice way and explain why you want what youre asking for, people will work with your company more often than not. The trick is to make sure your request doesnt come off as arbitrary.For example, in the early days ofThirdLove, I was constantly telling vendors or agencies, Were a ten-person startup, we dont have that kind of money. What kind of break can you give us?It was amazing what companies were willing to do for us.Getting over the fear of negotiation requires practice, which is why you have to encourage your team to role play or walk through negotiation with a teammate. After a while, it becomes second nature, and no one thinks twice about asking for an updated offer.Your team understands your business better than any vendor.Just because someone hands you a contract doesnt mean they understand your business and whats best for you in the long run.For instance, my team recently negotiated with a photographer over some of the photos from a shoot. Usually, a company only gains access to 20 or so photos. For a traditional retail company, thats plenty. But as a completely erreichbar company, we use images in everything we do. Emails, product pages, social, you name it- we need a lot of content.Instead of demanding the images, we told the photographer why we needed the images and then asked if they could work out a different agreement for us. Since we went the distance to explain our reasoning, they agreed.Your team knows your business better than any outside partners, so they should use that to explain and negotiate the best possible terms.You want to set the right kinds of expectations with vendors.Being crystal clear in negotiations and taking time to edit every contract is more than just common sense- it shows the vendor your team cares and your company will be a good partner.You want everyone to know what the relationship will be like, and that starts with setting the right expectations. That means being very clear on the outputs, reading the contract thoroughly, and understanding what youre signing.All that attention to detail sets the stage, ensuring the other side knows youre paying attention to whats going on. While it may take some back-and-forth, theres value in making sure both sides are happy before anything is finalized.Negotiating is difficult for everyone at first, but its actually a bit like exercising. Taking the first step is the daunting part. Once you get started, you realize its not that difficult to keep going when you know the work will pay off.This article first appeared on Inc.You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your s ocial class in the first seven words you say, study finds10 lessons from Benjamin Franklins daily schedule that will double your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong people